I’m Rach, and I grew up on a dairy farm in Warncoort.
I went to school in Colac and was surrounded by people who worked hard, looked out for each other and didn’t have time to waste. That’s the world your business lives in, and it’s the one I understand.
I still remember at 15, dad had me driving the tractor with a broken arm because the hay needed stacking and he needed help. On a farm, the work doesn’t wait for a good time. That’s still how I work.
Later, I moved to the Gold Coast and worked as an online coach. I watched local businesses there become the first name people thought of. It wasn’t luck. They showed up on social media consistently, as themselves, and people checked their Instagram before ever walking in the door.
When I came back home and had my son, I wanted to bring that back to the town I love. I’d learned social media, I’d spent years teaching, and I genuinely love people. So I started The Social Farm to help businesses that feel like family get seen by the people who should know them.
What I believe
A million views means nothing if no one walks through your door. I care about trust, community and engagement that turns into customers.
Your customers want to know you. When people see the faces behind a business, they don’t just buy, they want to support you.
Content should sound like you. Not like a template.
We set goals together and I report on what’s really happening, good or bad.
How I work
I come to your business, spend time with you and film the real work. Then you choose how involved you want to be.
Done for you: I handle the planning, editing, posting and reporting, so you don’t have to think about a thing.
Done with you: I do the work and teach you along the way, so you understand your socials and can make the most of them yourself.
Let’s have a chat
A 20-minute call, no pressure. You’ll walk away knowing which service suits your business and what we could realistically aim for together.